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Startup CEO:

A Field Guide To Scaling Up Your Business

Matt Blumberg
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About this book

A definitive book for any CEO—first time or otherwise—of a high-growth company
While big company CEOs are usually groomed for the job for years, startup CEOs aren’t—and they’re often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because “you’re only a first time CEO once.”

Now, more than a decade later, he’s written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg’s experience as a startup CEO and covers a number of issues he’s faced over the dozen years he’s been a CEO.

-Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders

-Discusses how to build a company’s human capital by recruiting, hiring, and retaining the very best talent

-Examines how a CEO must align available resources with the company’s strategy in order to ensure success

-Addresses what it takes to master the “How” of being a CEO—from leading an executive team to managing in any type of market

Engaging and informative, this book is essential reading for any, and every, CEO.

Reader Reviews

About the author

Matt Blumberg

Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 325 employees with the market leading brand, innovative products, and the email ...

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$14.99

$21.06

1118548361

September 3rd 2013

Startup CEO

paperback