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The Calloway Way:

Results and Integrity

Charlie Feld
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About this book

For almost a quarter of a century, Wayne Calloway led Frito-Lay and then PepsiCo to double in revenue and profitability every 5 years, an astonishing story of success that has never been fully told. However, this book is not so much about the numbers that were attained but the systematic leadership approach and the way these results were achieved.

The “Calloway Way” was focused on achieving aggressive results but with extremely high personal integrity. He believed that without growth you couldn’t sustain energy and enthusiasm, and without energy and enthusiasm, you couldn’t attract and retain the best talent. And, the reverse was also true: that without the best talent you couldn’t sustain growth year after year, let alone as Calloway did for decades.

This book has a dual purpose. First, to tell an important, untold success story. The second, to inspire a needed “leadership renaissance” if we are to be competitive in the 21st century. One of the key things you will learn from the “Calloway Way” is that leadership and people matter, even in this machine age.

Reader Reviews

About the author

Charlie Feld

As founder and CEO of The Feld Group—based in Dallas, Texas—Charlie Feld built a team of information technology executives that enabled Fortune 500 companies to achieve dramatic results through the transformation of their IT organizations. The Feld Group was acquired by EDS in 2004, which was subsequently purchased by Hewlett-Packard in 2008. In September 2008, Feld retired as a senior executive vice president a...

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October 2014

The Calloway Way